Includes over 13 years of experience with Intel Corp.
Actual was founded by communications experts who managed the Marcom Department of Intel Corp for Western Europe (6 countries) from 1982 thru 1994/95.
The agency draws its expertise in communications for high tech companies on its senior consultants experience in this sector since 1982.
Hervé Delemarre
CEO
Actual's CEO Hervé Delemarre worked in several areas in the realm of publicity and publishing, entered the computer world in 1974 as a sales engineer for Philips Data Systems (3 years), was the marketing manager of Triumph Adler France computer division (5 years) and was Intel Western Europe marketing communications manager from 1982 thru late 1994. During those 13 years inside Intel, Delemarre was actively associated with all communications programs and product introductions over a region of 6 countries speaking 4 languages . This experience included PR, advertising, sponsoring, literature, trade shows, business journals and seminar coordination.
A graduate of the Paris Sorbonne University, Pascale Desmaele started her career in communications at Intel in 1982, left the company in late 1995 (14 years) to join Actual. Her position as a PR / Marcom specialist allowed her to be closely involved in an impressive number of campaigns in France, Spain and Portugal from the very beginning of the PC era (1982) to the inception of the Pentium processor including the management of the Intel Inside program from 1992 thru 1995..